NetbookTech

Did you know that Intel now owns the domain name “netbook.com” ? If you go to the URL, you’ll get redirected to a page entitled “Wireless Internet Laptop with Intel Atom Processor” (though a portion of the redirects do lead you to just intel.com as of this writing). Obtaining the rights to netbook.com makes a great deal of sense for Intel. It’s a simple marketing tactic – associating netbooks to the Intel Atom processor – thus making sure the two terms are synonymous with one another.

Many in the media suspect that Intel will turn this domain into a netbook portal of sorts. I tend to disagree – I think you’ll see the company continue to use the domain as a way to spread the message that netbooks are small wireless laptops running an Intel processor (preferably the Atom) inside. Just look at the current “overview” section on the front page. There are three key features listed and all of them mention the Intel Atom processor. It’s Intel quietly saying:

“netbooks == Intel Atom processors inside”

Now granted, Intel has every right to market all they want with the domain since.. well they own the domain, but I hope over time, the company will also use the site to educate consumers on different topics – such as:

• What makes a netbook different from a low end notebook
• What operating systems can be used on a netbook effectively
• Show how a user can be productive on any netbook no matter what OS is installed

It remains to be seen if customers will receive anything other than Intel propaganda over time..

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