No Apple $899 model after all.. and maybe never?
So the Apple notebook event came and went and .. unfortunately there was no announcement of an $899 notebook system as rumored. About the only real price movement was the reduction in price of the current MacBook systems – from $1099 to $999.
In many ways, it makes sense for Apple to maintain a certain price level for their notebook products. Coming out with an $899 or lower model would most certainly dilute sales from higher end Apple notebooks – and thus reduce their overall gross profit margins. These are certainly the same risks that many notebook vendors face today with the onslaught of netbook systems. First time and second time PC buyers are opting for netbook systems over more expensive notebooks – simply because they’re 1) cheaper and 2) more than adequate for their needs.
Of course, it’s still important for Apple to maintain some vigilance on the netbook front – simply because these systems do pose a threat to Apple’s notebook business. Luckily for Apple, a person who wants OS X on a netbook has no choice but to go to an Apple notebook system – unless they venture to install a hacked OS X copy onto a netbook.
It’s a shame too – it’s weird for me to say this but I’d much prefer to run OS X on a netbook than Windows XP or possibly even Linux. Having tried OS X on the Atom based S10 netbook, I certainly would love to see a low cost netbook from Apple. Unfortunately, it’s very unlikely for Apple to ever take this course unless it really feels it needs to.
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