Netbooks – the “bright spot” to the PC industry
DisplaySearch has released a report indicating that the one “bright spot” in the PC industry is in fact the netbook market. According to the company, the category grew at more than 160% quarter over quarter during Q3 of this year. Here are some interesting tidbits from the report:
- Despite the fact that ASUS created the market in 2007, it has lost significant market share as Acer has “surged to the top spot, capturing more than 25% of this market.”
- All top 10 PC brands (except for Apple) have entered the mini-note PC market”
- In 2007, the market was less than one million units. By the end of 2008, the market should be more than 14 million units
- DisplaySearch expects the overall netbook market to stabilize to 16% share of the notebook PC market by 2011
Here are the top Mini-Note PC Volume and Market Share numbers by Brand for Q3:
| Mini-Note PC Brand | Volume (millions) | Market Share |
| Acer | 2.15 | 38.3% |
| ASUS | 1.70 | 30.3% |
| HP | 0.33 | 5.8% |
| MSI | 0.32 | 5.7% |
| Dell | 0.16 | 2.8% |
| OLPC | 0.13 | 2.3% |
| Medion | 0.13 | 2.3% |
| Kohnjinsha | 0.06 | 1.0% |
| Intel (Classmate Reference Design) | 0.06 | 1.0% |
| Lenovo | 0.04 | 0.7% |
| Toshiba | 0.03 | 0.5% |
| All Others | 0.51 | 9.1% |
| Total | 5.61 | 100.00% |
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[...] recent report by DisplaySearch shows that while sales of netbooks have grown exponentially, OLPC had only 2% and Classmate only 1% [...]
The definition of success | Disruptive Leadership — December 26, 2008 @ 5:08 pm
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December 26, 2008 at 5:08 pm
[...] recent report by DisplaySearch shows that while sales of netbooks have grown exponentially, OLPC had only 2% and Classmate ...