Archive for the ‘BusinessWorld Online’ tag
BusinessWorld Online article on netbooks
I found this interesting article over at Philippine based BusinessWorld Online entitled “Diminutive netbook sends large ripples on digital pond”. The article gives a nice overview of the netbook market – from how it got started to the effects of the netbook on the current computing climate. If you’re a long time follower of netbooks, there’s probably not a whole lot of new info in there BUT there is one small interesting statistic from the article. According to Jason Teh, Deputy Marketing Manager of Asus Technology Philippines, “80 % of those that buy netbooks are women.” Now I’m not sure if that’s global or only in the Philippines but it’s certainly an interesting stat. It goes to show that netbooks aren’t just for the geeks out there who want to mod a small system. Clearly netbooks are striking an audience that cares about form factor and style. Let’s face it – women do care more about “cute” things than men do so it’s utterly no surprise that netbooks are doing well with the female population. Heck my female coworkers thought the red Lenovo S10 was “cute” and hence.. they’re thinking about getting that system.
